Measurability &
Data
As a pioneer in revolutionizing Out-of-home in Indonesia, we do things differently here at Hasuma. We modernize and pair all our OOH assets with digital capabilities such as mobile advertising, data driven methodologies and AI based technologies for a measurable and impactful campaign.
Total potential impression in a weekday through all 13 iconic and premium roadside assets.
Total percentage of mobile phone and internet users in Jakarta who are of productive age
Total number of metres covered by our roadside assets in Jakarta
Digital Amplification
The Power Couple: Out-of-Home meets Digital ROI.
By pairing our OOH assets with mobile advertising, we hyper charge your campaign by retargeting the right audience, making measured awareness a possibility for Out-of-Home.
AI-BASED TECHNOLOGY
Smart Data for Greater Measurability
Our roadside LEDs are now equipped with AI-based technology that enables dynamic impression counting. Our brand partners can now retrieve data on the number of impressions and vehicles passing by our assets.
PRE AND POST CAMPAIGN SURVEYS
Data-Driven Insights for Maximum Impact
Hasuma provides valuable researched data and insights to our clients' pre and post campaign, thus ensuring that each campaign is executed in the most effective way possible.
